Crown’s Strategy to be
the industry leader could be to focus on its core competencies and adopt
expansion policies in order to expand its operations and also diversify into
new product lines. It should focus on customer needs and cater to them as
quickly as possible. Sales forecasting will help the firm in responding quickly
to the customer demands. It should also aim at taking quality control measures
and perform R&D to increase efficiency in its operations. It should commit
itself to building a strong leadership in the organisation as top management
support is necessary in order to adopt long term strategies for growth and
profitability. It should also plan to enter global markets. It could also enter
into partnership with firms like coca cola and diversify into new sectors like
the plastic industry.
Aashima
Grover
Strategic Management
Class of 2013-15
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