It’s
always pleasure to have Industry practitioners for a session. This time it is
Mr. Sanjay Upendram, CEO and
Co-Founder of Amarthi Consultancies for strategy. With a magnificent
industry expertise of more than 15 years, he worked with many globally renowned
clients like BMW, Ford, Pfizer, Britannia and GM. His experiences of developing
National Manufacturing Policy for India and advising companies like
Britannia were really enlightening.
The
whole session was maintained interactive ranging from basic questions to
practical process of strategic analysis. Acknowledging the significance of
strategy to a company, he also emphasized on the importance of operations i.e.,
the practical implication of strategy.
Illustrating
the kind of work they pursue in handling the clients’ managerial issues, he
threw some light upon the process of building and analyzing a strategy. For any
problem in order to come up to a solution (strategy), he presented a 4 step
hypothesis testing process to find the cause.
·
Problem identification
·
Hypothesis framing
·
Analysis framework need
to be used
·
Relevant data required
for analysis
A
problem may have many hypotheses which are the possible reasons for the
problem. Once we frame the hypothesis, the framework that we plan to execute
for the analysis is important.
Depending
upon the nature of problem and the hypothesis, we can analyze the internal or
the external factors associated with it. In this context, he briefed us about
various frameworks that can be used for external analysis like PESTLE/PESTEL,
Porter’s five force model along with those for internal analysis like Value
chain analysis, Resource based view and SWOT analysis.
Once
the framework of analysis is considered, the next thing is the data to be
analyzed. It is important to know what all data is required to substantiate our
analysis and how can we acquire this data.
This
complex process of breaking down the problem is not only clearly explained but
also practically illustrated in the class. This being the basis for finding the
roots of the problem, helps formulating the strategy to solve real life complex
problems in a company.
This
was indeed an enlightening session right from the industry practitioner for all
future MBA’s of IMT, Hyderabad.
Contributed by:-
Phanendra Saride
Section C
Strategic Management
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